Room-Clearing Properties of Popular Music
Professor P Makie and Dr D Monster
Welsh Institute of Makie Research, Monmouthshire, Wales
This preliminary study demonstrates the power of certain kinds of popular music to remove a) felines b) humans from the standard domestic living room. Subjects were exposed to visual and audio stimuli via a television set playing “Tina Turner, live in Amsterdam” (2005). Feline response time was fastest, resulting in hiding behind the sofa after 3 minutes and 35 seconds of exposure. Human response time was slower, yet more complete, leaving the room and taking the cat with him after 12 minutes and 23 seconds. Neither returned to the room whilst stimulus continued for a further 12 minutes. Parallels are drawn with exposure to reality TV shows and discussion focuses on possible ways to use this aversion to manipulate behaviour.